About us
We contribute to quality solutions for customers working in outdoor environments
JOS eXperience wants to inspire people to live a safe and conscious life in the countryside and in nature that is active and enjoyable. Our staff and collaborators have extensive practical experience & unique competencies in the field of training and applied occupational physiology in outdoor environments. That’s why we can offer world-class tailor-made solutions for all types of outdoor living!
Be yourself (Be yourself)
In our case, it all started with a natural curiosity for being in nature already in childhood and over time this curiosity has evolved step by step into a more structured form thanks to many years of varied experiences and regular reflection that turned into valuable experiences, hand in hand with formal trainings that over time shaped the insights into leadership, group dynamics and individual development as well as the need for functional equipment.
For us, understanding and developing our capabilities is based on the simple principle of “learning by doing”, so what we expose our guests to, we have of course experienced ourselves, often to a much greater extent, and on this we base our pedagogy around learning and sound safety-conscious consequence management. The video shows a selection of global environments, seasons and activities where our experience has been gradually built so stay tuned!

Johan
Roll
Special competences
- applied safety in outdoor life
- applied performance physiology
- team & individual development
- work & survival in vulnerable environments
- product & concept development
Education history
- Higher Course at the War College, FO
- Paratrooper service
- General Course at the War College
- Infantry Officers' Training College
- Conscription, Reconnaissance & Intelligence
- Materials & Functional Design.
- Textile & Clothing Technology
- School of Physical Education and Sports
- Military Academy General Course, FO
- Survival instructor
- Natural sciences
With thirty years of experience from the Armed Forces and more than 50 years as active in a global outdoor life & in endurance sports, Johan runs JOS eXperience AB since 2010, a company specializing in system, product and method development and training in the context of safety in various outdoor activities and work environment. Johan has been a dedicated nature lover since childhood, where orienteering and cross-country skiing, along with various outdoor activities, quickly became natural phenomena that gradually developed into a passionate lifestyle, including the desire to inspire others to a safe and enjoyable outdoor life. His military experience also provides a very serious basis for his professional approach to functional solutions for both professionals and private individuals in vulnerable situations and environments.
Jacob
Roll
Special competences
- Dog sledding guide
- Fishing Field cook
- Craftsmen
Jakob was born into various leisure activities, fishing being a particular favorite. During his years as a professional dog walking guide, he developed a keen interest in cooking and is now our resident chef. Jakob also finds himself well in the role of instructor in our various activities.